APPAREL DESIGN

I was tasked with developing merchandise that would resonate with both Full Throttle employees and fans, allowing them to showcase and promote the brand. To accomplish this, I designed two distinct custom illustrations, each tailored to appeal to a broad audience. The first design draws inspiration from Japanese drifting culture, featuring a maximalist style filled with intricate details and dynamic energy. This piece includes bold lettering and a checker imprint on the sleeves of the hoodie, making it a standout item on the street. The second design takes cues from retro illustrations reminiscent of early Disney and rubber-hose animation. This playful and fun illustration offers a unique perspective in the automotive apparel marketplace. By incorporating these diverse design styles, I aimed to create a collection that not only caters to the varied preferences of our audience but also enhances the brand's presence in a competitive apparel landscape.