COMMERCIAL DIRECTION & CREATION
For Full Throttle Battery
This project demanded a full spectrum of my creative and technical abilities, as I led the complete development and execution of a commercial advertisement for the Full Throttle brand. From initial concept and scriptwriting to final delivery, I managed every stage of the process, including storyboarding, content curation, and direction. Leveraging my expertise in graphic design, 3D animation, and modeling, I crafted all visual assets and seamlessly integrated them through advanced video editing. I created dynamic startup animations to establish an adventurous tone, developed detailed CGI battery product shots to solidify visual brand identity, and designed engaging kinetic typography and logo animations. I also sourced a voice actor perfectly aligned with the brand's energy, curated and integrated existing and new footage into compelling collages, and delivered four distinct commercial cuts: a 6-second bumper, 15-second and 35-second YouTube ads, and a large-scale event stage screen version. Furthermore, I actively contributed to strategic marketing, ensuring maximum campaign success within budget through targeted audience engagement. This holistic approach resulted in a commercial that effectively showcased Full Throttle's superior build quality and extensive product range, significantly enhancing my project management and visual storytelling capabilities.
