LABEL DESIGN AND PRODUCT RENDERING
For Fullriver battery Full Throttle AGM batteries
As the lead designer for the 2024 Full Throttle Battery label redesign, I developed a labeling system for the entire 39 battery product line and adapted it for the new 33 Starting battery line. Working closely with factory engineers, I created accurate layouts and ensured the technical information was precise. I chose a bold, high-contrast typeface for easy readability on all battery sizes and made QR codes and barcodes large for easy scanning. I also produced 3D renderings for the launches, enhancing the brand's visual identity. By focusing on these design aspects, I successfully delivered a new labeling system and strong imagery for the rebrand.
